Marketing Manager – IFFCO Group

Championing "People": IFFCO Group’s Core Value

At IFFCO Group, we are fully dedicated to our core value of "People" We are devoted to fostering our employees’ growth, providing them with limitless opportunities for personal and career advancement. Our enticing benefits and inclusive work environment have garnered recognition as a certified Great Place to Work® in the UAE and Saudi Arabia.

Empowerment Through Diversity: Crafting Your Journey at IFFCO Group

Within IFFCO Group, every role—be it an internship, a graduate opportunity, or a job opening; offers you the autonomy to shape your professional trajectory. You’ll encounter abundant prospects for personal and professional flourishing when collaborating with visionary brands and individuals driving our vision and business expansion. We believe that an entrepreneurial mindset drives success, and our dedicated workforce is the heartbeat of our achievements.

Job Summary

The job holder is responsible to develop the long and short term marketing agenda for all AGRI categories (Flour and Poultry), partnering with R&D, BU Heads and Commercial departments to ensure an effective implementation in order to contribute to Company’s goals achievement, with specific focus on profit, margins, market share growth and range extension.

Roles & Responsibilities:

Marketing plan

•  Develop and execute implementation of the Marketing Plan in alignment with Category Annual Operating Plans, focusing on strategic geographies and Product ranges. 

New Product Development

•  Drive the implementation of the NPD plan with focus on launching new products in new categories to support brand growth and extension.

Brand Management

•  Define the brands’ strategic direction and develop long-term and short-term marketing plans for the designated geography/Product line. 

•  Manage market share, brand equity, agency relationships, and financial performance.

•  Understand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share, and Margins in Domestic markets; as consistent with the annual business plan.

•  Generate long-term customer/consumer demand and salience for categories, groups of products/brands.

•  Develop a comprehensive Marketing Strategy.

•  Generate marketing campaigns and determine the Media-mix. Develop marketing budgets for ATL/BTL activities.

•  Manage prudent budget deployment and ensure budgeted margins. Determine marketing/consumer research objectives and initiate market research. 

•  Integrate research findings into product plans.

Sales Support

•  Support the Sales team through effective pricing and promotion strategy to help them achieve their targets.

•  Develop and monitor the execution of the BU "In Store Activity" plan in collaboration with the Sales Team.

Market Research

•  Drive market and consumer researches to support the plan’s definition and implementation, partnering with external agencies and analyzing relevant findings for plan confirmation or review.

Stakeholder management

•  Develop and maintain an effective relationship with external distributors and IFFCO’s sales/distribution teams, reviewing opportunities, risks, strengths, weaknesses, and ensuring the achievement of monthly and yearly targets.

People Management

•  Allocate work, conduct performance reviews, drive team engagement, and ensure compliance with legal and HSE policies

KPIs

• Financial: Market share improvement and improvement in Brand Health and Value
• Brand Communication & Development
• Market Share
• Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
• Improvement of internal processes & systems
• Continuously leading and driving innovation & learning

Job Details

Preferred Candidate

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