1. Develop Trade Marketing Strategies and Channel Plans for all markets and operations.
2. Manage NPD initiatives and market rollouts across categories.
3. Ensure on time & quality implementation of the trade plans by covering the following areas:
• Trade Marketing Activation (Promotional Calendar, Presence Materials, Category Merchandising Guidelines, Activation Initiatives, Communication to Field Sales)
• Execution of Trade Marketing Activities
• Evaluation of Trade Marketing Activities
4. Coordinate all involved parties (Finance, Operations, Procurement, Field Sales) to secure successful implementation of the trade initiatives.
5. Develop communication needed for NPD launches, event sponsorships and customer driven tailored material and trade activities.
6. Develop and manage customer loyalty programs.
7. Own and drive cost-squeeze projects to achieve a set annual target.
8. Monitor the Volume, Value and Price achievement and extend support to the sales team by initiating tactical activities as per MTD sales performance to achieve the Category Targets.
9. Study competition pricing in the trade and collaborate with the Head of Sales and Marketing to translate the pricing strategy into a Price Pack Architecture for base SKU’s and into a promo strategy factoring P&L effect.
10. Set the promotion role & objectives – volume in deal, depth of discount and promo frequency, at brand and SKU level.
11. Create Yearly Trade Marketing Calendar, by Category and plug it with Channel Strategy – By Brand by SKU.
12. Follow the retailers’ cycles of the category marketing process to ensure that all plans have been correctly assessed, approved and implemented.
13. Consumer Business Plan & Joint Business Plan activation across Channels with Top Retailers.
14. Execution of Promo Plan across Regions and follow up – By SKU By Channel and By Category along with the Base Plan.
15. Act as the “Gate Keeper” for Trade Investments to ensure Revenue Management and ROI principles applied on all levels of trade spend and management of resources and report to HOD.
16. Lead the communication flow between Trade Marketing and Sales to ensure the Sales teams have full clarity and visibility to execute the Trade Marketing Plans.
17. Launch Trade Marketing Initiatives (Perfect Store-Basic Execution), secure the ability to “transform the store” and have visibility for Company portfolio and initiatives.
18. Work with the Head of Sales & Marketing for outlining budgets for all business units and management of multi-channel strategy that incorporates; ATL & BTL activities.
19. Create and maintain metrics reports on trade marketing and sales activities, effectiveness, and business impact.
20. Ensure NPD/EPD listings and distribution gaps closing via compelling tailored category trade stories.
21. Competition Activity Tracking – By Channel & By Category (including Trade Deals & Promotions) and propose innovative ideas for market activation.
22. Support Sales Team for Quarterly Performance review with top 10 Customers – (Customer Revenue YTD by Category / Promo Intensity / Store Assortment / TMI)
23. Continuously analyze all the available data, addressing performance issues & recommending solutions.
24. Fulfilling POP communication, POSM development and In-store equipment on time.
25. Analyze RMS data to develop insights and make recommendations on areas for optimization.
Job Details
| Posted Date: | 2021-06-23 |
| Job Location: | United Arab Emirates |
| Job Role: | Management |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Management |
