Your Role: Generate B2B Qualified Leads for the Sales & AM team. Planning, setting up, executing & optimizing all digital marketing campaigns; through email, social media, search, and display to achieve set lead generation and engagement KPIs. Manage & update the website and target pages to increase organic traffic & improve SERP. Support brand-building activities, new customer acquisition, engagement, and retention leveraging content through display, video, mobile & email. Media buying, engagement with a creative agency in designing & production of Ads for Digital Media. Measuring and reporting on the performance of all digital marketing campaigns against KPIs using Web tools – Google Analytics, SEMrush & Search Console. Manage marketing department’s P&L & ensure all forecasted budgets are adhered to. Reduce Cost per lead & achieve higher ROAS. Overall UI/UX execution. Capturing User flow & monitoring the behaviour & data pattern. Working with cross-functional departments within the company to improve standards & efficiency of digital communications. Create & maintain a database of the customer to target them with Online/Mobile campaigns. Knowledge of page optimization strategies. Including Technical & On/Off-page activities. Working Knowledge of Tag Manager, Data Studio, Structured Data Implementation.
Job Details
| Posted Date: |
2021-05-26 |
| Job Location: |
Dubai, United Arab Emirates |
| Job Role: |
Marketing and PR |
| Company Industry: |
Human Resources |
Preferred Candidate
Suite de l’annonce…
