Head of Sales | Al- Futtaim Automotive | Honda & Trading Enterprises – Al Futtaim Group

Overview Of The Role:

The Sales Director will define and execute the overall commercial and sales strategy of Al-Futtaim, focusing on achieving revenue, profitability, market share, and customer experience objectives. The role is crucial for providing strategic leadership across New Vehicle, Fleet/B2B, Government, Corporate, and Pre-Owned businesses. As a key member of the leadership team, the Sales Director works closely with OEMs and senior stakeholders to drive sustainable growth, ensure operational excellence, and secure long-term business success.

What You Will Do:

Business Strategy & Growth

• Develop and execute the overall sales strategy to drive sustainable growth, profitability, and market share across all sales channels.
• Identify new business opportunities, market expansion initiatives, and commercial growth levers aligned with organizational objectives.

Commercial Performance & P&L Ownership

• Own and drive overall sales performance, revenue, profitability, and market share targets across New Vehicle, Fleet/B2B, and Pre-Owned businesses.
• Ensure effective governance, performance reviews, and corrective actions to deliver annual business objectives.

Multi-Channel Sales Leadership

• Provide strategic oversight and direction across Retail, Fleet, Corporate, Government, SME, and Pre-Owned operations.
• Ensure alignment of sales priorities, customer strategies, and business plans across all channels.

OEM & Strategic Stakeholder Management

• Serve as the primary executive interface with OEM partners and key strategic stakeholders.
• Influence business decisions through market intelligence, commercial insights, and strategic recommendations.

Customer & Brand Excellence

• Champion customer-centricity and ensure delivery of best-in-class customer experience standards across the business.
• Drive initiatives that enhance brand reputation, customer loyalty, retention, and satisfaction metrics.

Governance, Compliance & Business Planning

• Ensure effective business planning, forecasting, budgeting, and performance management processes are in place.
• Maintain compliance with OEM standards, corporate governance requirements, and regulatory obligations.

Business Transformation & Continuous Improvement

• Lead strategic initiatives that enhance operational effectiveness, digital capability, productivity, and commercial performance.
• Drive innovation and best-practice adoption to strengthen competitive positioning and business sustainability.

Leadership & Organizational Capability

• Build and lead a high-performing leadership team through coaching, succession planning, and capability development.
• Foster a culture of accountability, collaboration, customer focus, and continuous improvement across the sales organization.

Job Details

Preferred Candidate

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