Head of E-Commerce & Marketing – SAS Human Capital

Head of E-Commerce & Marketing

Location: Dubai, United Arab Emirates

Salary: Market related

Our client is a global leader in tools manufacturing and distribution, serving the Industrial, Engineering, and Construction sectors.

We are seeking a commercially driven Head of E-Commerce & Marketing to lead end-to-end digital commerce, marketing strategy, and selected retail activities.

This role combines strategic leadership with hands-on execution, overseeing B2B and B2C e-commerce platforms, brand marketing, and key retail customers while managing a small, high-impact team.

Responsibilities

E-Commerce Leadership (B2B & B2C)

·      Full ownership of performance, profitability, and growth of B2B and B2C webshops

·      Define and execute e-commerce strategy aligned with business objectives

·      Lead pricing, assortment, and category management decisions

·      Manage supplier and trade partner relationships, including negotiations and supply reliability

·      Oversee Shopify platform development and optimization

·      Own Amazon Seller and Vendor Central operations, including content, advertising, and performance analytics

·      Drive conversion optimization through campaigns, A/B testing, and customer journey improvements

Customer Service & Webshop Procurement

·      Lead customer service function, ensuring high service standards and KPI delivery

·      Oversee inventory planning, procurement coordination, and stock optimization for e-commerce

Marketing Department Leadership

·      Lead and develop the marketing team, including goal setting and performance management

·      Develop and execute integrated marketing strategy across digital, social, and traditional channels

·      Manage marketing budgets, brand consistency, and content strategy

·      Oversee retail merchandising, POS materials, and visual identity

·      Plan and execute trade shows and industry events, including lead management

·      Manage marketing assets and materials inventory

Retail Sales Management (Select Accounts)

·      Directly manage a small portfolio of key retail customers

·      Develop customer-specific sales strategies, assortments, and displays

Conduct regular business reviews and sales planning

Job Details

Preferred Candidate

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