Fashion Marketing Executive AI – Alert International

Description

The Fashion Marketing Executive will be responsible for developing and executing creative marketing initiatives that strengthen the brand’s market presence, increase customer engagement and support sales growth. The role combines fashion marketing, digital marketing, AI-assisted content creation, brand collaborations, exhibition management, campaign analysis and reporting. The successful candidate will continuously monitor fashion trends, customer behavior and competitor activity while identifying innovative opportunities to keep the brand relevant and competitive.

Role & Responsibilities:

Marketing Strategy & Campaigns

• Develop and execute integrated marketing campaigns across digital and offline channels.
• Plan seasonal campaigns, product launches and promotional activities.
• Build annual, quarterly and monthly marketing plans.
• Develop campaign calendars aligned with new collections and seasonal events.

Fashion Marketing

• Monitor local and international fashion trends.
• Research customer preferences and buying behaviour.
• Conduct competitor analysis and market research.
• Recommend new marketing opportunities based on industry trends.
• Support collection launches and promotional activities.

AI-Assisted Marketing

• Use AI tools to improve creativity and marketing productivity.
• Generate campaign concepts using AI.
• Create AI-assisted marketing content.
• Develop social media captions, product descriptions and creative concepts.
• Produce AI-generated visuals where appropriate.
• Continuously research new AI marketing tools and trends.

Brand Collaborations

• Develop creative co-marketing campaigns with complementary brands.
• Identify partnership opportunities that increase brand awareness.
• Build relationships with strategic partners and influencers.
• Create innovative campaigns that keep the brand aligned with current market trends.
• Measure collaboration success through campaign performance and ROI.

Exhibitions & Brand Activations

• Plan and manage the company’s participation in exhibitions, trade shows and fashion events.
• Secure strategic booth locations through negotiation with event organizers.
• Coordinate booth design, branding and customer experience.
• Develop engaging brand activations that maximize visitor engagement.
• Manage event logistics from planning through execution.
• Evaluate event performance through visitor engagement, lead generation and ROI analysis.

Reporting & KPI Analysis

• Prepare weekly and monthly marketing reports.
• Monitor campaign performance and KPIs.
• Analyse campaign ROI and customer engagement.
• Prepare management presentations and recommendations.
• Track marketing effectiveness and identify opportunities for improvement

Marketing Planning

• Develop and maintain:
• Marketing Calendar
• Content Calendar
• Seasonal Campaign Calendar
• Event Calendar
• Product Launch Calendar

Collaboration

• Work closely with:
• Management
• Sales Team
• Retail Operations
• Designers
• Content Creators
• Photographers
• External Agencies
• Exhibition Organizers
• Strategic Partners

Job Details

Preferred Candidate

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