Role Profile
- Commercially driven and lead engagement with brands in securing offers and rewards that drives key KPI’s
- Showcase and help brands understand the value of data
- Design, configure, test, and quality assure offers and rewards to optimize user experience
- Maintain high standards of Arabic content quality and alignment with market trends.
- Keep abreast of loyalty programme competitor activities by division
- Share results and performance of key campaigns and engagements with brands
- Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
- Working closely with the Alshaya Brands, translating Brand Marketing Plans into Loyalty Programme opportunities
Key Performance Areas
- Lead Loyalty Programme initiatives in order to drive customer acquisition, development, retention at a brand level
- Foster great relationship with brand partners
- Promote customer engagement through Customer Loyalty Offers and Rewards
- Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
- Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams,
- Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities
- Planning, development and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value
- Adopting and helping brands adopt new processes and best practice standards
- Supporting the adoption of brand guidelines across the business
Job Details
| Posted Date: | 2024-10-23 |
| Job Location: | United Arab Emirates – Dubai |
| Job Role: | Marketing and PR |
| Company Industry: | Fashion & Apparel |
